Is Your Toothpaste Foam Lying to You?
Foam might look satisfying when you’re brushing, but here’s the truth: that frothy lather in most traditional toothpastes isn’t actually doing you any favors.
Most big-brand toothpastes rely on a harsh detergent called SLS (Sodium Lauryl Sulfate) to create that cloud of bubbles. It feels like a deep clean, but the reality is different. Too much foam can actually trick your brain into thinking you’ve brushed thoroughly when you haven’t.
So, what’s really going on behind the foam? Let’s break it down.
The Foam Myth
Studies show that excessive foam doesn’t equal better cleaning power. In fact, it can create a false sense of clean, leading you to cut your brushing short without realizing it. That’s why many people who use SLS-heavy toothpaste still struggle with plaque buildup, canker sores, or gum irritation.
The Truth About SLS
Sodium Lauryl Sulfate is one of the most common ingredients in traditional toothpaste, but here’s what research has uncovered:
-
❌ Can irritate gums
-
❌ Linked to canker sores
-
❌ Disrupts your oral microbiome (aka your mouth’s ecosystem of good bacteria)
-
❌ Creates unnecessary foam that doesn’t improve your clean
This ingredient isn’t just outdated. It’s unnecessary.
The Right Kind of Foam
At Bite, we’ve taken a different approach. Instead of SLS, our Toothpaste Bits use a plant-based alternative called Sodium Cocoyl Glutamate.
Why is this better? Because it’s:
-
✅ Ultra-gentle on gums
-
✅ Derived from plants
-
✅ Microbiome-safe
-
✅ Designed to foam just the right amount enough to feel fresh, not excessive or irritating
This isn’t about less foam. It’s about smarter foam.
A Clean That Feels Real
One of our community members, Jessica, put it best:
“The bits foam just the right amount and leave my mouth feeling so fresh and clean. I’ll never go back to the tube.”
When it comes to oral care, you don’t need a mouth full of bubbles to get a true clean. You just need the right ingredients.
Ready to Ditch the SLS?
Foam doesn’t equal fresh, and bubbles don’t mean better. With Bite, you can brush with confidence knowing your toothpaste is gentle, effective, and designed with your health (and the planet) in mind.
👉 Go SLS-Free with Bite Toothpaste Bits
