Every Little Bit Counts.

Ending plastic waste, one healthy smile at a time.

Bite started with two questions: Why does toothpaste come in plastic tubes and what exactly are we putting in our bodies when we brush our teeth?

These are the questions Bite was founded on.

Digging deep.

At the heart of Bite, we want to do better. That means asking ourselves, every day, how we can improve. Whether it’s mindlessly tossing out an empty toothpaste tube or glossing over the ingredients list, small daily actions can shape the future of our planet. By uncovering how we can be better to ourselves and to the earth, we are one step closer to a healthier and plastic-free world.

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Not ours.

We believe the earth is not ours to keep, but to protect for future generations. We believe that animals are not ours to test on or to use as ingredients. By using only recyclable, biodegradable or compostable materials, we’re able not to add to our already overflowing landfills and polluted oceans — and we’re able to replace products that would otherwise end up there. Sustainability at Bite



Only the good.

When’s the last time you read the label on your toothpaste? Cheap fillers, harsh chemicals, and artificial dyes and flavors have no place in our daily routines. So we took out the bad and left only the good, and then pressed it all into our small but mighty Bits! Because something you do twice a day, every day, should be made with ingredients that are good for you. More on ingredients



Allergen info: This is made from coconut oil Important: Only in our Mint Charcoal

None of the bad.

We're proud of what we don't put in our products, and you should feel confident that we have the same conviction in what we serve as what we do in what we put in our own bodies.



In defense of our bodies and our planet.

More than one billion toothpaste tubes end up in landfills every year. That’s fifty Empire State Buildings — every. Single. Year. So I started to search for a sustainable alternative, and that’s when I learned about all the questionable ingredients that are in commercial toothpaste. I didn’t want those ingredients in my body, but I couldn’t find a brand that was plastic free and used ingredients I could trust. So, I decided to make my own.

Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. Our daily habits matter, and the small changes we make together can add up to something big.

Lindsay McCormick

CEO & Founder

Our Team

Want to get in touch? Send us an email!