From the living room
to Shark Tank to now.

About Us

As a former surf instructor, I used to spend all my time in the water. So when I learned about the one billion plastic toothpaste tubes that end up in landfills and oceans every single year, I knew I couldn’t keep contributing to the problem.

In a search for something better, I could only find commercial toothpaste with questionable ingredients–in plastic packaging–so I decided to make my own. I took online chemistry courses and learned how to press toothpaste tablets for my friends and family on my living room floor.

Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. Our daily routines matter, and the small changes we make together can add up to make a big difference.

Lindsay McCormick
CEO & Founder

Here’s what we’ve accomplished together so far:

August 2017

The living room days.

Lindsay presses the first tablets on a mission to do betterβ€”for you and the planet.

Lindsay is at a table bottling Bits to ship to her early customers
August 2018

*Hits follow button*

Bite goes viral.

Lindsay holds up a toothpaste Bit up to the camera
March 2020

Swimming with the sharks.

We jumped into the Shark Tank and came out with 2 offers.

Screengrab showing Mark Cuban during the March 2020 episode of Shark Tank
August 2020

Clear your counter.

Bite becomes a one-stop shop for oral care.

Several Bite products placed neatly on a tabletop surface
September 2021

Because It’s The Earth

We launch our fan-favorite deodorant, becoming more than just an oral care brand.

A person holds up a Deodorant Case up to the camera
September 2022

Mama (Earth), we made it.

We’re officially a certified B-Corp, something Lindsay had dreamed about from her livingroom in 2017.

Certified B Corporation logo

Better together.

Because of you, 250,000 lbs of plastic was kept out of landfills and oceans.

Collage of video stills showing Bite customers giving reviews and praise for Bite products