One billion toothpaste tubes are thrown out each year.

We want to end this plastic waste, give you a healthier smile, and build the world's most sustainable oral care company. These tubes are thrown out every year filled with ingredients like sodium lauryl sulfate, triclosan, artificial dyes and preservatives that are harmful to our health.

Our mission is to end plastic waste.
One smile at a time.

Sustainably made in

Our bits will always be manufactured in cruelty-free facilities, with the best ingredients we can possibly find.

A Little Bit Will Go A Long Way

Finally, a sustainable way to brush your teeth.

One billion plastic toothpaste tubes enter landfills and the oceans every year. Our mission is to end this and create the world's most sustainable toothpaste brand.

We want to build the most sustainable toothpaste company, period. Here's how we approach our packaging. Additionally, for a reduced carbon footprint, Bite products are shipped using existing postal routes.

    Our bottles

  • Refillable and recyclable
  • Made from glass
  • No plastic. Ever.

    Our envelopes

  • Recyclable
  • Made from recycled newspapers

    Our boxes

  • Recyclable
  • Made from cardboard
  • Sealed with paper tape

    Our subcription refills

  • Compostable
  • Made from biomaterials
  • Marine degradable

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