A better way to brush your teeth.

Toothpaste Bits without the plastic tubes or harsh chemicals that actually work.

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As Seen In

As Seen In

Bite in the Press

Why Bits are Better

  • Perfectly portioned

    Stop wasting money by using more toothpaste than you need.

  • Better-for-You Formulations

    A dry tablet means we can use less-harmful ingredients and still protect your teeth.

  • Sink-Friendly

    Our tablets leave less mess in your sink because no glycerine – what makes most toothpaste, paste – means no sticky goop.

  • Suitcase-Safe

    No more toothpaste explosions in your bag. Just throw a few Bits in your pack and you’re good to go

  • Earth-Friendly

    Infinitely refillable with no plastic toothpaste tubes, our Bits are better for our earth and oceans.

  • Stops the spread of Bacteria

    The top of a toothpaste tube can transfer bacteria from your partners brush to your mouth. Our Bits can stop the spread.

Our Ingredients
Keeping it clean, guaranteed.
We’re cleaning up the bathroom shelf one plastic-free, chemical-free, preservative-free product at a time. Personal care that’s safe for you, and the planet. That’s our promise.

Erythritol, Xylitol, Calcium Carbonate, Natural Flavor (peppermint), Hydroxyapatite (nano), Sodium Bicarbonate, Guar Gum, Sodium Cocoyl Glutamate, Zinc Citrate, Silicon Dioxide, Menthol

Sodium Monofluorophosphate 0.76% (0.14% w/w fluoride ion), Calcium Carbonate, Colloidal Silicon Dioxide, Guar Gum, Magnesium Stearate, Menthol, Natural Flavor (mint), Sodium Bicarbonate, Sodium Cocoyl Glutamate, Starch, Xylitol, Zinc Citrate

Xylitol, Isomalt, Calcium Carbonate, Erythritol, Natural Flavor (mint), Sodium Bicarbonate, Hydroxyapatite (nano), Guar Gum, Zinc Citrate, Menthol, Silicon Dioxide

Subscribe & save up to 33%. Choose subscription instead of one time payment and save up to $16.

vs. The Rest
Bite isn’t just different, we’re better. Our comparison chart makes it clear — we’re the go-to for those who want their toothpaste both effective and earth-friendly.
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Traditional Toothpaste Natural
Toothpaste Other Toothpaste Tablets
Plastic-free true false false truefalse
Vegan + cruelty-free true false true true
Infinitely refillable true false false truefalse
Certified B Corp true false truefalse false
Certified Carbon Neutral true false truefalse truefalse
No harsh chemicals true false true truefalse
Mess-free true false false true
Travel-friendly true false false true
nHAp and fluoride options true false false false
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Toothpaste Bits Fluoride-Free
4.9 • 21,413 Reviews
Our best-selling toothpaste alternative, made without harsh chemicals, plastics or fluoride.
Toothpaste Product
Flavor: Mint
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  • Helps Strengthen Teeth
  • Helps Brighten Teeth
  • Helps Fight Cavities
  • Freshens Bad Breath
  • 1. Gently chew 1 Toothpaste Bit until it turns into a soft powder.
  • 2. Brush with a wet toothbrush for 2 minutes.
  • 3. Spit and smile.
  • 4. Repeat twice a day.
Delivered Every 4 Months
  • Subscribe and Save
  • Ships Free
  • Pause or Cancel Anytime
SAVE 33%
Toothpaste Product
Satisfaction Guaranteed • Free Shipping Over $32 • Secure Check Out
One-Time Purchase
Toothpaste Product
Satisfaction Guaranteed • Free Shipping Over $32 • Secure Check Out
Satisfaction Guaranteed • Free Shipping Over $32 • Secure Check Out

How to Use

  • Put a perfectly portioned Bit into your mouth.
  • Chew the Bit gently until it forms a soft powder.
  • With a wet toothbrush, brush for 2 minutes.
    It will foam up, just like what you're used to.
  • 4
    Spit, smile and repeat twice a day to make your dentist proud and our earth happy.


Yes, our Bits are safe for sensitive teeth. We use Nano-hydroxyapatite in our Fluoride-Free formula, a mineral that's been proven to strengthen and remineralize enamel and help fight sensitivity.

Read the nHAP Study here and read more information about it here.

We also recommend talking to your dentist about Nano-hydroxyapatite or when making any changes to your oral care routine.

With subscriptions, we send you all 4 months of Toothpaste Bits at once in our refillable glass jar for $32. Shipments after that will be sent every 4 months for $32 after your initial purchase, so you don't have to worry about running out of Bits. Those orders will come in our compostable refill pouches that are meant to be transferred into your glass jar as soon as you receive them.

Our refill pouch will disintegrate in home compost within 12-16 weeks. Or if you don't have a home compost, they can be dropped in the compost bin in a number of stores—Starbucks and Whole Foods are the most common.

We will send you an email reminder before your order is processed so you can cancel, postpone or even change the flavor of your upcoming Bits before they ship. You can always update the frequency or flavor of your upcoming Bits by logging into your account and making changes there.

Unfortunately, we do not sell refill pouches on their own. However we do offer a 4 month subscription – it costs $32 which breaks down to only $8 per month.

The Bits come in a 4oz glass jar in the first shipment and then in compostable refill pouches after that, as our tablets are sensitive to humidity and heat. We recommend transferring the refill to the jar as soon as it is delivered to keep the integrity of the Bits.

Being as eco-friendly as possible is super important to us, but there are a few things that are equally important, such as the safety of our customers (and their pets!), which is why we send the first round of Bits in a glass jar with a label that has the full ingredient list, and a warning to keep away from pets. Xylitol is great for teeth, but not great for pups!

We suggest using the 1oz small bottles that you already have for travel to keep extra Bits in your bag or for a guest bathroom.

With proper storage in a cool and dry place our nHap Bits have a shelf life if 2 years and our Fluoride Bits have a shelf life of 1 1/2 years from the manufacturing date (MFT).

It’s easy:

  1. Put a perfectly portioned Bit into your mouth.
  2. Chew the Bit gently until it forms a soft powder.
  3. Brush with a wet toothbrush for 2 minutes, it will foam up - just like what you're used to.
  4. Spit, smile and repeat twice a day to make your dentist proud and our Earth happy.