How to
Easy as Bite, Brush, Smile, Repeat.
- Bite down on your Bit
- Brush with a wet toothbrush
- Smile and watch it foam up like magic
- Repeat twice a day, every day
One
billion 
toothpaste tubes are thrown out each year.
We want to end this plastic waste, give you a healthier smile, and build the world's most sustainable oral care company. These tubes are thrown out every year filled with ingredients like sodium lauryl sulfate, triclosan, artificial dyes and preservatives that are harmful to our health.
A brighter, healthier smile.
We've searched high and low for the best ingredients on the planet to ensure you have the healthiest smile possible — all while avoiding harsh chemicals.
Shop now
How to
Easy as Bite, Brush, Smile, Repeat.
- Bite down on your Bit
- Brush with a wet toothbrush
- Smile and watch it foam up like magic
- Repeat twice a day, every day
A brighter, healthier smile.
We've searched high and low for the best ingredients on the planet to ensure you have the healthiest smile possible — all while avoiding harsh chemicals.
Shop nowChoose your flavor
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