Woman smiling, holding a jar labeled 'Bite' with toothpaste bits, against a black background.

Cleaner teeth,

cleaner planet.

Toothpaste that tastes great and leaves your teeth feeling clean and fresh — without harsh chemicals or plastic waste.

TRUSTED BY DENTISTS

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Over 21,000 5-star reviews

Cleaner teeth,

cleaner planet.

Toothpaste that tastes great and leaves your teeth feeling clean and fresh — without harsh chemicals or plastic waste.

TRUSTED BY DENTISTS

Over 21,000 5-star reviews

As seen in

BETTER-FOR-YOU FORMULAS

Science-Backed Ingredients

No Harsh Chemicals

Vegan + Cruelty-Free

Gluten Free

Award-Winning

Toothpaste Bits

Our best-selling toothpaste alternative, made without harsh chemicals or plastics. Available with or without fluoride.

TRUSTED BY DENTISTS

Benefits

Helps Strengthen Teeth

Helps Brighten Teeth

Helps Fight Cavities

Freshens Bad Breath

Made Without

X Plastic
X Artificial Sweeteners
X Sulfates
X Parabens
X Palm Oil
X Gluten

Make your entire personal care routine plastic-free.

Everything—from how we treat the planet, to how we treat each other, to how we treat ourselves—starts from within. We want to give you permission to try something new, even if it’s just a new state of mind. Because if you can change your mind, you can change anything.

Meet The Best of Bite: all of our best sellers grouped together for the perfect plastic-free routine.

Make your entire personal care routine plastic-free.

Meet The Best of Bite: all of our best sellers grouped together for the perfect plastic-free routine.

Make your entire personal care routine plastic-free.

Meet The Best of Bite: all of our best sellers grouped together for the perfect plastic-free routine.

As a former surf instructor, I used to spend all my time in the water.

So when I learned about the one billion plastic toothpaste tubes that end up in landfills and oceans every single year, I knew I couldn’t keep contributing to the problem.


In a search for something better, I could only find commercial toothpaste with questionable ingredients–in plastic packaging–so I decided to make my own. I took online chemistry courses and learned how to press toothpaste tablets for my friends and family on my living room floor.


Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. Our daily routines matter, and the small changes we make together can add up to make a big difference.


Lindsay McCormick
CEO & Founder

As a former surf instructor, I used to spend all my time in the water.

So when I learned about the one billion plastic toothpaste tubes that end up in landfills and oceans every single year, I knew I couldn’t keep contributing to the problem.


In a search for something better, I could only find commercial toothpaste with questionable ingredients–in plastic packaging–so I decided to make my own. I took online chemistry courses and learned how to press toothpaste tablets for my friends and family on my living room floor.


Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. Our daily routines matter, and the small changes we make together can add up to make a big difference.


Lindsay McCormick
CEO & Founder

As a former surf instructor, I used to spend all my time in the water.

So when I learned about the one billion plastic toothpaste tubes that end up in landfills and oceans every single year, I knew I couldn’t keep contributing to the problem.


In a search for something better, I could only find commercial toothpaste with questionable ingredients–in plastic packaging–so I decided to make my own. I took online chemistry courses and learned how to press toothpaste tablets for my friends and family on my living room floor.


Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. Our daily routines matter, and the small changes we make together can add up to make a big difference.


Lindsay McCormick
CEO & Founder

Try Our Bestselling Bundles

BEST WAY TO GET STARTED

The Duo

$20.00

Two flavors of our signature, plastic-free, toothpaste bits, sans fluoride and any harsh chemicals.

The Best of Bite

$70.00

All of our best sellers grouped together for the perfect plastic-free routine.

The Fresh Start

$42.00

A little bit of everything designed to make smiles shine brighter.

The Travel Kit

$40.00

Everything you need for your toiletry bag wherever you may be headed.