The Story Behind Bite
Bite officially launched in August 2018. Here's a look back on how it all began.
Our founder, Lindsay, traveled often for work and was bothered by wasteful plastic toothpaste tubes. When she couldn’t find a plastic-free alternative she loved, she thought: “I’ll make my own”.
Lindsay literally started to make her own all-natural toothpaste tablets.
Research & Development
She took chemistry classes, talked to dentists, and bought a tableting machine. When we say we “started in a living room” we mean it.
Bite becomes real
Lindsay landed on the perfect formula and created what are now Bite’s two flavors: Mint and Mint Charcoal.
Check out this YouTube video made by Lindsay just after making the first bottles.
Our website is live!
Bitetoothpastebits.com went live and we get our first orders from friends.
Then, all of the sudden
Bite went crazy viral
Things got very crazy for a bit.
We rush to find a manufacturer so we could keep up with the non-stop demand.
Thank youWe've grown the team, we're working with great manufacturers, we're building Bite out of Los Angeles, CA, and we couldn't be more thankful for all of you early believers.
Because of you, we've been able to keep over a million plastic toothpaste tubes out of landfills.
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