Hand holding a small tablet near a jar, soap, and a towel on a green surface.

OUR BIGGEST SALE OF THE YEAR IS HERE.

For a limited time: 25% off the rituals that turn mornings into something worth looking forward to.

USE CODE BLACKFRIDAY

Code valid until 11:59pm PST 12/1

AS SEEN IN

AS SEEN IN

25% OFF SUBSCRIPTIONS

Offer ends in:

14

DAYS

14

HRS

24

MIN

20

SEC

Make the switch, start a ritual, save 25% while you’re at it. All subscriptions are now on sale for Black Friday.

SHOP ALL →

USE CODE: BLACKFRIDAY

Offer ends in:

14

DAYS

14

HRS

24

MIN

20

SEC

Make the switch, start a ritual, save 25% while you’re at it. All subscriptions are now on sale for Black Friday.

SHOP ALL

USE CODE: BLACKFRIDAY

Discover Toothpaste Bits and turn everyday brushing into a cleaner ritual people love for a reason.

planet-positive • vegan + cruelty-free • dentist-loved

SHOP TOOTHPASTE BITS

SHOP UP TO 25% OFF HOLIDAY SETS

The Best of Bite

$54 $72

The Body Duo

$78 $92

Scent:

Neroli
The Travel Kit

$40 $54

Toothpaste Trio

The Toothpaste Trio

$30 $36

NO PLASTIC WASTE

MICROBIOME SAFE

TSA-APPROVED

NO HARSH CHEMICALS

CLEAN FORMULA

NO PLASTIC WASTE

MICROBIOME SAFE

TSA-APPROVED

NO HARSH CHEMICALS

CLEAN FORMULA

NO PLASTIC WASTE

MICROBIOME SAFE

TSA-APPROVED

NO HARSH CHEMICALS

CLEAN FORMULA

NO PLASTIC WASTE

MICROBIOME SAFE

TSA-APPROVED

NO HARSH CHEMICALS

CLEAN FORMULA

NO PLASTIC WASTE

MICROBIOME SAFE

TSA-APPROVED

NO HARSH CHEMICALS

CLEAN FORMULA

NO PLASTIC WASTE

MICROBIOME SAFE

TSA-APPROVED

NO HARSH CHEMICALS

CLEAN FORMULA

DON'T JUST TAKE OUR WORD FOR IT

Discover why customers trust us with their daily routines.

PASTE HAS PROBLEMS

If it's not good enough to eat, we don't want it. Here's why we ditched the tube.

HARSH INGREDIENTS

You swallow 5–7% of your toothpaste every time you brush.
If it’s packed with dyes, preservatives, and hormone disruptors, that goes in your body too.

PLASTIC WASTE

Most toothpaste tubes are lined with plastic that can shed microplastics. Those tiny particles don’t just pollute the planet. They can end up in you.

NOT MICROBIOME-SAFE

Your mouth is an ecosystem. Harsh ingredients wipe out the good bacteria along with the bad.

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