OUR BIGGEST SALE OF THE YEAR IS HERE.
For a limited time: 25% off the rituals that turn mornings into something worth looking forward to.
USE CODE BLACKFRIDAY
Code valid until 11:59pm PST 12/1
AS SEEN IN
AS SEEN IN
25% OFF SUBSCRIPTIONS
Offer ends in:
14
DAYS
HRS
MIN
SEC
Make the switch, start a ritual, save 25% while you’re at it. All subscriptions are now on sale for Black Friday.
SHOP ALL →
USE CODE: BLACKFRIDAY
Offer ends in:
14
DAYS
HRS
MIN
SEC
Make the switch, start a ritual, save 25% while you’re at it. All subscriptions are now on sale for Black Friday.
SHOP ALL →
USE CODE: BLACKFRIDAY
Discover Toothpaste Bits and turn everyday brushing into a cleaner ritual people love for a reason.
planet-positive • vegan + cruelty-free • dentist-loved
SHOP TOOTHPASTE BITS
SHOP UP TO 25% OFF HOLIDAY SETS
$54 $72
$78 $92
Scent:
$40 $54
Toothpaste Trio
$30 $36
NO PLASTIC WASTE
MICROBIOME SAFE
TSA-APPROVED
NO HARSH CHEMICALS
CLEAN FORMULA
NO PLASTIC WASTE
MICROBIOME SAFE
TSA-APPROVED
NO HARSH CHEMICALS
CLEAN FORMULA
NO PLASTIC WASTE
MICROBIOME SAFE
TSA-APPROVED
NO HARSH CHEMICALS
CLEAN FORMULA
NO PLASTIC WASTE
MICROBIOME SAFE
TSA-APPROVED
NO HARSH CHEMICALS
CLEAN FORMULA
NO PLASTIC WASTE
MICROBIOME SAFE
TSA-APPROVED
NO HARSH CHEMICALS
CLEAN FORMULA
NO PLASTIC WASTE
MICROBIOME SAFE
TSA-APPROVED
NO HARSH CHEMICALS
CLEAN FORMULA
DON'T JUST TAKE OUR WORD FOR IT
Discover why customers trust us with their daily routines.
PASTE HAS PROBLEMS
If it's not good enough to eat, we don't want it. Here's why we ditched the tube.
HARSH INGREDIENTS
You swallow 5–7% of your toothpaste every time you brush.
If it’s packed with dyes, preservatives, and hormone disruptors, that goes in your body too.
PLASTIC WASTE
Most toothpaste tubes are lined with plastic that can shed microplastics. Those tiny particles don’t just pollute the planet. They can end up in you.
Your mouth is an ecosystem. Harsh ingredients wipe out the good bacteria along with the bad.
SHOP BY CATEGORY
FAQS
What makes this toothpaste clean and non-toxic?
We leave out the things you don’t need—like SLS, artificial flavors, dyes, triclosan, or unnecessary harsh chemicals. Whether you’re looking for a non-toxic whitening toothpaste, harsh chemical-free toothpaste, or just the best toothpaste without fluoride, this checks all the boxes. It’s also plastic-free, zero waste, and packaged in a refillable glass jar with compostable and biodegradable refills.
Are they travel friendly?
Absolutely. Our waterless toothpaste tablets are dry, compact, and TSA-approved—no tubes, no leaks, and no plastic waste. Easy to toss in your bag and brush wherever you are.
Is it safe to swallow?
Yes. Since our formula skips fluoride, SLS, and other harsh ingredients, it’s safe to swallow in small amounts. That makes it a smart option for both adults and kids.
Are Toothpaste Bits suitable for kids?
They are! Our fluoride-free formula is safe for kids who can chew and brush independently (3 years and older). Plus, Berry Twist is a fun, non-mint flavor they’ll actually want to use.
How do the subscriptions work?
With subscriptions, we send you all 4 months of Toothpaste Bits at once in our refillable glass jar for $32. Shipments after that will be sent every 4 months for $32 after your initial purchase, so you don't have to worry about running out of Bits. Those orders will come in our compostable refill pouches that are meant to be transferred into your glass jar as soon as you receive them.
Pause or cancel at any time.
What if I want a fluoride option?
We also have a fluoride option you can try! Follow this link to check it out.